| Wooden Bakery: Should It Enter the U.S. Market? - Teaching Note |
| 作者姓名：Hagop Panossian; Dima Jamali; |
| | 商品編號：8B16M128 |
| 出版日期：2016/07/25 | 內容長度：9 頁 |
Teaching note for product 9B16M128.
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| Wooden Bakery: Should It Enter the U.S. Market? |
| 作者姓名：Hagop Panossian; Dima Jamali; |
| 商品類型：Case (Field) | 商品編號：9B16M128 |
| 出版日期：2016/07/25 | 內容長度：13 頁 |
A leading family-owned Lebanese bakery-convenience store chain, Wooden Bakery, was in the process of deciding the company’s next options for growth in Lebanon and in the Gulf Cooperation Council countries. The owner was pondering the use of aggressive growth strategies such as franchising and area-development franchising. Additionally, the founder of the company and its board members were facing the biggest decision in the company’s history as they .....more
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